Last updated: July 26th, 2023

At Choose Mattress, we are committed to protecting the privacy and personal data of our website visitors. This privacy policy outlines how we collect, use, and safeguard your information in compliance with the General Data Protection Regulation (GDPR).

Data Collection and Usage

a. Personal Information: We may collect personal information, such as your name and email address, when you voluntarily provide it to us through contact forms or newsletter subscriptions. We use this information to respond to your inquiries and provide you with relevant updates and content.

b. Non-Personal Information: We also collect non-personal information, such as browser type, device information, and IP addresses, to analyse website usage trends and improve our services. This data is collected through cookies and similar technologies and does not directly identify individuals.

Lawful Basis for Data Processing

We rely on the following lawful bases for processing personal information:

a. Consent: By providing your personal information voluntarily, you consent to our collection and processing of that data for the specified purposes outlined in this privacy policy.

b. Legitimate Interests: We may process personal information based on our legitimate interests, such as improving our website, understanding user preferences, and communicating with you about relevant content and updates. We ensure that our interests do not override your rights and freedoms.

Data Sharing and Disclosure

a. Service Providers: We may engage trusted third-party service providers to assist us in delivering our services. These providers have access to personal information only to the extent necessary to perform their tasks on our behalf and are obligated to protect and secure your data.

b. Legal Compliance: We may disclose personal information if required to do so by law or in response to valid legal requests, such as court orders or government regulations.

c. Business Transfers: In the event of a merger, acquisition, or sale of our assets, personal information may be transferred as part of the transaction. We will take appropriate measures to ensure the confidentiality and security of your data during such transfers.

Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable laws and regulations. When we no longer need your data, we will securely delete or anonymise it.

Data Security

We implement reasonable security measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction. However, please note that no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, and you provide information at your own risk.

Your Rights

Under the GDPR, you have certain rights regarding your personal information, including:

a. Right to Access: You have the right to request access to the personal information we hold about you and obtain a copy of that data.

b. Right to Rectification: If you believe that the personal information we hold about you is inaccurate or incomplete, you have the right to request its correction or update.

c. Right to Erasure: You can request the deletion of your personal information in certain circumstances, such as when it is no longer necessary for the purposes for which it was collected.

d. Right to Restriction of Processing: You have the right to request the restriction of processing your personal information in certain situations, such as when you contest its accuracy or object to processing.

e. Right to Data Portability: You may request to receive your personal information in a structured, commonly used, and machine-readable format or have it transferred directly to another data controller, where technically feasible.

f. Right to Object: You have the right to object to the processing of your personal information based on our legitimate interests, unless we demonstrate compelling legitimate grounds that override your rights.

g. Right to Withdraw Consent: If we rely on your consent as the lawful basis for processing your personal information, you have the right to withdraw that consent at any time.

To exercise your rights or seek further information about your data, please contact us using the details provided below.

External Links

Our website may contain links to external sites that are not operated by us. We are not responsible for the privacy practices or content of these third-party websites. We encourage you to review their privacy policies before providing any personal information.

Children’s Privacy

Choose Mattress does not knowingly collect personal information from children under the age of 16. If you believe that we have unintentionally collected personal information from a child, please contact us, and we will promptly remove the information from our records.

Updates to the Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. The updated policy will be effective upon posting on this page, with the revised date indicating the last updated version. We encourage you to review this policy periodically for any changes.

Contact Us

If you have any questions, concerns, or requests regarding this privacy policy or the handling of your personal information, please contact us at

Scroll to Top